“Here Be Dragons” is now available for free download on Amazon (until 09/16/2022)
Best Seller Publishing announces the release of Kevin Adema’s new international bestseller, “Here Be Dragons: Why Marketing Failed and the Map to Consumer Centric, Loyal Engagement in Today’s Digital-First World.” It will be available for free download from the Amazon Kindle store until September 16.
On ancient maps, unknown spaces – those that have not yet been mapped – were indicated by the symbol of a dragon. It was a clear warning:
Be afraid, because beyond this point we have no clear understanding.
Due to digital, profound and transformational changes have occurred in the behaviors and expectations of societies, cultures and individuals. Marketing failed to manage the impact this had on the brand-customer relationship, causing a drastic erosion of brand value, engagement, loyalty and trust.
“Here Come Dragons” insightfully unpacks and equips brands for the obligatory journey they must now take using the Quadring Engagement Matrix – a roadmap from understanding the causes of failure to locating powerful marketing leadership and of loyal consumer-centric engagement in today’s digital world.
“Here Come Dragons” by Kevin Adema will be free and available for download on Amazon until (09/16/2022) at: https://www.amazon.com/dp/B0B91WNCF9.
“Here Come Dragons” has a 5.0 star rating on Amazon.com. Here’s what some people are saying:
“The smartphone has changed the world since its introduction in 2007, putting a personal computer in everyone’s pocket. Digital channels such as websites, mobile apps, social media, and instant messaging have become ubiquitous and seamlessly integrated into daily life. This shift changed the game for marketing by reducing the effectiveness of traditional advertising methods and introducing the possibility of two-way communication with the target audience. In this book, Kevin provides a comprehensive analysis of the mindset shift required, introducing proven frameworks to help align marketing strategies and tactics with a customer-centric, digital-driven world.
-Simon Chan. Co-founder Technology Business Partners. Top Linkedin Voice 2018
“Bringing honor and respect back into the consumer-brand relationship, Here Be Dragons will make you THINK. So be bold. the consumer and the powerful strategies this work offers. Let it in. Try it. Be the change agent your brand desperately needs.
– Derek Lakey. Managing Director, Newport Thomson. President, Response Marketing Association
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Best Seller Publishing is a Los Angeles publishing company dedicated to helping business owners and entrepreneurs become “the hunt” with their best-selling books.
About the Author:
With real-world international and local agency leadership experience ranging from Fortune 100 companies to small boutique clients, Kevin’s consultants bring an optimistic and fresh perspective to organizations ready to embrace change. Its listen-first philosophy transcends its consulting engagements, but also its internationally award-winning results-driven brand-based marketing results. Never relying on the status quo, Kevin’s consulting efforts provide tailored solutions to businesses and organizations able to detail strategic imperatives and deploy hyper-specific action plans that achieve meaningful change.
Kevin values courage and shares his own leadership experience noting that marketing leadership is only achieved when organizations embrace a vision at every position. Additionally, Kevin believes that marketing professionals are the key calling to usher in the strategic change required in today’s digital world.
Combining his marketing consulting experience with academic lectures and nonprofit board experience, Kevin’s fusion of real-life stories and deep trench experience connects to a wide audience at a intimate, intense and specific level; Kevin continues to serve organizations globally working with the best and brightest in marketing and brand leadership. Its successes include: GlaxoSmithKline, Pfizer, Oppenheimer Funds, Nestle-Purina, Bayer, World Vision, Merck Global, Medtronic Diabetes, DHL and many other companies in the consumer, business-to-business, healthcare and government sectors. Kevin is academically accredited with college degrees focused on business, marketing, and human behavioral psychology. Kevin also holds a post-secondary degree in marketing and advertising.
For more information on the book, visit timetoslaydragons.com
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- Kevin Adema
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